Video Content
Glass Pools - Dumb
I was incredibly fortunate to be able to work with local Las Vegas band, Glass Pools. Together we worked on a wildly weird idea for a music video. At every point of the journey I was waiting for someone to tell me this idea was awful, weird, and terrible. Everyone told me it was weird, but everyone seemed to believe in this weird story I concocted. The video went on to win “Best Music Video” at the 2016 Las Vegas Film Festival. I feel so blessed to have worked with such a wonderful crew on this project. Thanks for believing in this weird story.
Discover kalispell
Kalispell Montana, known as the gateway to Glacier National Park, is quite possibly one of the most beautiful places I’ve ever visited. I had the wonderful opportunity to gather and edit video footage of the destination. These pieces of content were used across paid media and advertising materials to promote this beautiful corner of the United States
Treasures of Tahoe
North Lake Tahoe is known for world-class skiing and snowboarding during the winter and activities around its pristine alpine lake during summer, but many visitors are unaware of its shoulder season offerings.
We started with a study to truly understand traveler interest. Surprisingly, the majority choose leisure activities over extreme sports, which only appeals to a niche audience. North Lake Tahoe visitors ranked stand-up paddleboard/kayak, hiking, dining and scenery as their top activities. The Abbi Agency crafted a campaign that featured these activities, and showed how they were enhanced by spring and fall visits.
Treasures of Tahoe was the result. Each segment in the 12-part video series focused on a shoulder season activity and was accompanied by blog posts and a downloadable guide. The campaign was shared through social media channels and on a dedicated landing page on GoTahoeNorth.com.
THE Abbi Agency SIZZLE REEL
Over the past 10 years, The Abbi Agency has grown from a small PR agency to a marketing force to be reckoned with. Using my background in video production, I was able to work with them to create a sizzle reel that celebrated the history of the company and showcased just how far they’ve come in the past decade.